Automotive AI

Studio Chicane

Studio Chicane is a creative studio reimagining how collector cars are presented, experienced and sold. Through AI-powered production, the project transforms traditional vehicle listings into cinematic campaigns across film, editorial, digital and personalized buyer experiences.

Why it matters

Collector cars deserve more than static listings and technical specifications. Studio Chicane explores a more emotional approach, where storytelling becomes part of the sales experience.

Objective

Create a premium content system that builds desire before the first test drive.

Creative Direction

Inspired by luxury automotive campaigns, fashion editorials and collector culture, the work combines cinematic storytelling with understated refinement.

System

The project spans brand identity, website design, hero films, editorial lookbooks, commission previsualizations and the Star in Your Own Car Commercial experience, creating a cohesive toolkit across every customer touchpoint.

Outcome

Studio Chicane demonstrates how thoughtful creative direction can transform inventory into memorable buyer experiences.